(423) 364-6442 Free website audit →
Insights

Clear answers for a changing landscape.

All

Websites

SEO & AI Search

Ads

Google Maps & Local

Social & Design

Measuring What Works

Featured guide

AI & your business: what changes and what doesn't

How AI is changing the way customers find businesses, what AI does well, what people still do better, and five things to do now.

Read the guide
Start with your question

Straight answers to the questions you're actually asking.

Short, practical reads for owners and teams who'd rather understand a decision than hand it off blindly.

How much should we spend on Google Ads?

Read the answer →

Do we need a new website, or just a redesign?

Read the answer →

What do SEO, AEO and GEO actually mean for us?

Read the answer →

How do we know what's working before we spend more?

Read the answer →
April 23, 2026

SEO, AEO and GEO: What Growing Businesses Actually Need
December 16, 2025

How Much Should a Small Business Spend on Google Ads?
August 3, 2024

When Should You Rebuild Your Website Instead of Redesigning It?
January 26, 2024

What Should You Measure Before You Spend More on Marketing?
March 4, 2021

How Do You Build a Content Strategy Your Team Can Actually Maintain?
June 2, 2020

Do You Need a Marketing Agency, an Employee or a Senior-Level Partner?
Coming next

Questions we hear every week.

Why isn't my business showing up on Google Maps?

Will AI answers replace my website traffic?

Google Ads or Facebook ads: where should a local business start?

What does website maintenance actually include?

Get started

Have a question we haven't answered?

Ask directly. Or start with a free audit and we'll answer it for your business specifically.

1

Tell us about your business (2 minutes)

2

Get your audit, including search and AI-answer visibility, within 2 business days

3

Decide what to do next, with us or on your own

(423) 364-6442
mark@sprocket.co

Organization Size
What's going on?(Required)
How can we help?