What Should You Measure Before You Spend More on Marketing?

Before spending more on marketing, you should be able to answer three basic questions: What counts as a good lead? Where did it come from? Did it become real business? Traffic, clicks and impressions help fill in the story, but they are not the ending. Most organizations do not suffer from a shortage of numbers. […]

Do You Need a Marketing Agency, an Employee or a Senior-Level Partner?

You need an employee when there is enough consistent work for a focused internal role. You need a traditional agency when the work requires significant capacity and several specialties at once. You may need a senior-level partner when the biggest gap is experienced judgment paired with hands-on execution. This decision usually shows up at an […]