Work / Case study

Center for Sports Medicine & Orthopaedics

The largest Sports Medicine practice in the Chattanooga area with a fresh face and more functional digital presence.

Client

Center for Sports Medicine and Orthopaedics

Industry

Healthcare · Chattanooga, TN

Partnership

One of our longest-running

Services

Web design · SEO & AI answers · Google Ads · Email · Maintenance

The challenge

A digital presence to match the quality of their practice.

The largest sports medicine provider in Chattanooga had outdated digital properties. They needed a website that would showcase their physicians, physician assistants and nurse practitioners, along with a growing group of services including total joint replacement, regenerative medicine and a host of sports medicine and performance therapies.

We started by understanding their environment and goals, then designed a site that fit their personality and rebuilt it to be found in search. A maintenance plan keeps their digital presence at the standard of their practice. They are among our longest-running partnerships and we are proud to work with them.

What we did

Services delivered.

Four services, one team, one goal: more patients finding CSMO and booking appointments.

Web design

Website redesign

A brand-aligned site built around physicians, specialties and locations.

SEO & AI answers

Found in search

Page structure, schema and clear answers so each specialty can rank in Google and be quoted in AI answers.

Google Ads

Paid search

Campaigns that bring patients to the service lines that matter most.

Ongoing

Email & maintenance

Email blasts to patients, plus a maintenance plan for updates, security and hosting.

Web design

Design that makes the next step obvious.

Phone numbers sit in the top bar, scheduling is a persistent button, and the physician team leads the page. Interior pages follow the same system, so staff can add providers and services without a designer.

SEO & AI answers

Pages built to rank and to be cited.

Patients search by condition, specialty and provider. Each one gets its own page with a direct answer, so the practice shows up in Google and in AI answers when someone asks who treats a sports injury in Chattanooga.

✓

A page for each specialty, physician and location

✓

Provider and practice schema markup

✓

Direct answers written for Google and AI search

How it works

Our four-step process.

You always know what's next and what it is for.

1

Investigate & consult

We learn your goals, audience and what the current site is costing you.

2

Strategize & design

A plan and a design that fit your brand and your budget.

3

Implement & execute

Build, content and launch, with search and ad setup behind it.

4

Evaluate & measure

Reporting on calls, forms and bookings, then adjustments.

More work

See what else we've built.

Church · Web, graphic design

Johns Creek Baptist Church

A full digital overhaul after a pastoral transition.

View case study →
Church · Web, ads, social

Journey Church

A big presence for a smaller church.

View case study →
Travel · Web, logo

This Is Antalya

A tourism blog launched from scratch.

View case study →
Get started

Tell us what's not working.

We'll tell you what we'd fix first. You'll hear back from Mark within [one business day].

1

Tell us about your business (2 minutes)

2

Get your audit, including search and AI-answer visibility, within 2 business days

3

Decide what to do next, with us or on your own

Organization Size
What's going on?(Required)
How can we help?